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In the current era of marketing high-value specialty products, the detail or sales rep is likely to be calling on a much more knowledgeable and informed physician thus, getting a physician to prescribe a new product can happen more quickly and with fewer calls provided the rep can address what a specialist is likely to be interested in. The current target market and/or marketing mix shares something in common with the new opportunity in other words, the firm might be able to purchase from existing vendors, use the same distribution and/or management information system, or advertise in the same newspapers to target markets that are similar to their current consumers. Mkc1 marketing fundamentals what is the marketing era of marketing products were in surplus creating an environment of marketing in order to find new ways to .
Introduction to social media and digital marketing to interact and collaborate with each other in virtual communities this more open, communal method of social . Features vantage point: new era of marketing research tweet february 15, 2010 vantage point: new era of marketing research but we are entering a new era we . Marketing services vmware is one of the “exciting” stars of the it automation era reshaping the technology landscape with its multicloud it automation .
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In the product era, marketing was less about establishing cost leadership and universal distribution and more about relying on the attributes of the product itself to attract consumers companies built marketing efforts around quality, performance and innovative product features. The marketing mix in a marketing 30 context an evaluation on ethical issues regarding the new marketing era is presented with the aim of receiving a . The relationship marketing era: as markets expand and new marketing platforms emerge, the science and practice of this profession is being transformed by the . Marketing trends for 2016 - will we be in a post-digital era our look at the latest trends in digital media and technology and how they will impact marketing in 2016 at the start of each year, there is always a lot.
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